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Top companies know that understanding the needs of their customers is vital to their continued success. Share your opinion on how Apple products do or don't suit your lifestyle on their website. If you tend to walk, bike, or take mass transport, the lightness of your laptop is probably very important to you; you might sacrifice the size of your screen or even performance in favour of a more portable computer. At airports, over lunch, or during a long ride, it can be hard or even impossible to find an electrical outlet. Battery life may be at the top of your list, or perhaps even after a polish, refined look that you're proud to be seen working on in public. Since technology evolves so quickly, some buyers may not care about the durability or lifetime of a laptop. For those who consider a laptop an investment, Apple hopes that the craftsmanship of their solid-piece aluminum Macbook Pro inspires confidence. Apple wants to make sure that their products are perfect for life inside (and outside) your briefcase or backpack. Participate in special offers and share your needs and opinions on the Evolving Trends website for a free Macbook Pro.